Before I met him I used to crap all over Simon Sinek.
His notion of start with the why is just marketing speak I’d say.
Maybe in some ways I was right, but I was also insecure!
Bringing down someone who has been incredibly effective at spreading a positive message.
And it’s a great message too.
Sure it’s been said
The world of personal development is full of topics on why your why matters.
Tony Robbins even refers to himself as the “why guy.”
But what Simon really captured was a powerful message that resonated.
First with him.
It captured him in such a way that he couldn’t not spread it.
Until it deeply resonated with others.
Because he was so deeply starting with his why.