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Upgrade YOU 2.1. The first rule of mind control for doing what you want

The brain screws you…

This remedies the #1 mistake in thinking.

It’s so fundamental.

So basic.

Yet it can be extremely “not easy” to do.

I won’t go into detail why.

We go into enough detail together in this video.

All I’ll say here is, so long as you’re thinking, why not be thinking about what you want?

Don’t want to drive to Kansas

OK.

Great.

So, where do you want to drive?

Waze doesn’t ask you for all the destinations you don’t want to go.

Only the one you do.

See my point?

All day every day many of our brains are thinking about what we don’t want.

Ugh, I hate my job.

Haven’t left the house in months.

It’s just so hard with the kids.

Certainly there’s many things in your life you don’t want.

So what do you want?

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Upgrade YOU 2.1. Limitlessly upgrading your mind

If you had a magic wand to change how you think and feel, what would you upgrade?

And why would you upgrade it?

Are there “negative” thoughts and feelings that make you think and feel worse?

That limit the way you scheme and dream your goals?

Hold you back from taking your best actions?

How would you be different if you could remove these?

What about the positive side?

How would you want to be different?

Would you want to feel more focused, energized, confident?

Have more belief in your goals, in yourself?

Upgrading your mind for 2 reasons

Honestly, I hate using the word “mind.”

It’s imprecise relative to talking about the neuroscience of your brain and nervous system.

Or the psychology of your thinking and feeling faculties.

Yet the notion “mind” conveys something incredibly powerful—

The way you’re directing your thinking and feeling faculties, brain and nervous system.

In this context of Upgrade YOU, this matters for 2 reasons.

The first is top performance.

Quite simply, like a pro athlete, to best drive your goals and actions you must get your thinking and feeling aligned.

You can never be worried, fearful, distracted, and every other “negative” way AND playing your best game.

This matters most in driving your goals, but it may be the second reason that matters even more.

Happiness, or as I prefer to label it, “feeling amazing!”

This to me is the end game of being human.

If you can alter the way you think and feel at will, you’ve won the game.

But there’s also a lot more to this than just play.

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Upgrade YOU 1.3. Condition your goals like Biden and Trump

It’s election day, so let’s use it in our context of conditioning your goals.

Consider for a moment—

How many seconds a day do you think Trump and Biden have been conditioning their goal to be president?

Do you imagine for the last month they’ve been thinking about much else?

What about the last 6 months?

12 months?

Heck, each of them has been talking about being president for 40 years!

To the point where today they have millions of other people focused on their goal.

Conditioning their goal for them, and for everyone else in the country!

Think about this for a moment.

Millions of other people have given up on their own goals to focus on the goals of these two people.

In this way, your goals become not just your reality.

But the reality around you.

This happens when you’re deeply living your goals.

Thinking about them all the time.

Working on them.

Dominated by your goals.

Not only are you more likely to make them come true.

Your goals have become you.

That’s what we’re doing here in conditioning your goals.

Not just setting clear goals for yourself, as we covered here in 1.2.

Or why your goals matter for starting and finishing, as we covered here in 1.1.

But conditioning your goals to the point they are automatic in you.

They are you.

Your goals are who you are and what you do.

To be sure, this is extreme, and not for everyone.

But for anyone looking to achieve a massive goal like becoming president, you must condition your goals to become you.

You can watch the video again here.

Upgrade YOU 1.3. Conditioning your conditioning your goals

Meaning, I’m just repeating what I wrote in the last letter to you.

Just conditioning.

Repeating.

The same message.

For you repeating the same process for conditioning your goals.

Of course I’m playing around a bit here.

But I’m also being literal.

As we go into in this short video for conditioning your goals.

This is the most important step.

Knowing the why of your goals deeply matters to starting and finishing, as we covered here.

And of course so too does knowing what your goals are.

But it is this repetition.

Conditioning your goals over and over again.

That makes the hugest difference between thinking you have goals.

And literally living them.

Here’s the video again for conditioning your conditioning your goals 🙂

Upgrade YOU 1.3. What’s more important than why and what goals?

This is.

In using your goals to get what you want…

The most important thing isn’t why your goals matter.

Nor what your goals are.

What matters most is how you’re using your goals.

Not just knowing your why.

Or looking at your goals every now and then.

What matters most is deeply conditioning your goals.

Monthly.

Weekly.

Daily.

Continuously.

Every second using your goals to get your mind in gear.

For driving your best actions.

Here’s the video for Upgrade YOU 1.3. conditioning your goals.

Upgrade YOU 1.2 #1 risk with goals this woman never accepts

Not having goals is the worst case.

You have nothing to aim for.

No clarity on what you’re doing.

Just floating along seeing how it all works out likely works fine like a leisurely cruise down the river.

Worst case, it leads you to a waterfall.

Best case something good happens for you.

Not because you made it happen, just because it happened.

No pro lives this way.

Consider Mikaela Shiffrin

Two-time Olympic gold medalist.

Three-time Overall World Cup champion.

Four-time reigning world champion in slalom.

The youngest slalom champion in Olympic history.

Do you think she has goals?

Damn right she does.

And in breaking the 33-year old record for the winningest slalom skier, she completed one run of the course in 58.78 seconds.

Just 0.13 seconds ahead of her rival.

Meaning, to beat Mikaela, you must be racing against the clock to within a fraction of a second.

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Upgrade YOU 1.2. 6 subtle problems with goals

Goals can be hard to achieve, right?

But if you’re like me, you know sometimes they can be just as hard to set!

As we bang on deeper in this video for Upgrade YOU, setting goals for yourself…

Let’s hit 6 subtle problems you see with goals.

1. Don’t know what you want

I spent 10 years on this topic…

Reading thousands of books looking for an answer, thinking you need to know what you want to get it.

That’s the dirty secret I wrote about here.

And the method we work through in this video.

How you set massive goals, even if you don’t know what you want!

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Upgrade YOU 1.2. The dirty secret to setting MASSIVE goals, even if you don’t know what you want!

What do you want?

I don’t know.

Well, you really better figure it out.

Yep, OK, so, what do you want?

I don’t know.

Well, you really better figure it out.

Yep, OK, so, what do you want?

I don’t know.

Well, you really better figure it out.

Yep, OK, so, what do you want?

Arggghhh

Been there, done that.

For about 10 years, actually.

Round and round in circles.

Making no progress on the question, only grinding your gears.

As you likely know, that’s what started all this for me.

Stepping back from my career at Goldman and asking the question that would come to dominate my life—

What do you want?

Reading thousands of books searching for my answer, I never found it.

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Upgrade YOU 1.1. Finish with your why

Before I met him I used to crap all over Simon Sinek.

His notion of start with the why is just marketing speak I’d say.

Maybe in some ways I was right, but I was also insecure!

Bringing down someone who has been incredibly effective at spreading a positive message.

And it’s a great message too.

Sure it’s been said

The world of personal development is full of topics on why your why matters.

Tony Robbins even refers to himself as the “why guy.”

But what Simon really captured was a powerful message that resonated.

First with him.

It captured him in such a way that he couldn’t not spread it.

Until it deeply resonated with others.

Because he was so deeply starting with his why.

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Upgrade YOU 1.1. Stand for nothing, or your bigger why

Ray McGuire is standing for something.

After a long career on Wall Street he’s stepping down as Citigroup’s vice chairman to join the race for NYC mayor.

It’s a crowded field.

In many ways the politics has turned against wealthy businessmen like former mayor Bloomberg.

Yet he’s still standing.

Perhaps it’s easy for him

He’s been making serious coin for decades.

Has strong relationships on Wall Street, in business, and the civic and political world too.

After a lifetime of it perhaps being a disadvantage, in these times his black skin might advantage him.

So perhaps all this is easy for him.

To leap from a prominent position on Wall Street.

Put time and money behind his campaign.

His reputation as a winner on the line.

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Upgrade YOU 1.1. 2 ways why goals are important

There’s lots of stuff on why goals are important.

Here I’m not talking about why you want goals.

As a winner I’m assuming that’s obvious to you.

Here I’m talking about the why of your goals.

Why do your goals matter?

You’ve likely heard of the powerful notion of starting with the why.

Yet in this short video we’re focused on the other end.

Finish with your why

The why of your goals is to finish.

To achieve.

Get it done.

Get what you want!

Goals aren’t there for you to look at and talk about.

They’re devices you’re using to get your mind and actions in gear for driving the results you want.

In this way goals are about your achieving.

And also your process.

As well as who you are being driving your goals.

In this video we whiteboard on two levels the why of your goals.

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Upgrade YOU 1.0. “Partner, let me upgrade you”

Me, me, me, me, me.

“Enough on upgrading you, upgrade me!”

So I keep hearing.

It seems all this upgrading of Geoff Blades has created some upgrade envy 🙂

I’m listening.

So we’re starting a series for upgrading you.

“Partner, let me upgrade you

Flip a new page

Introduce you to some new things, and upgrade you…

Partner, let me upgrade you.”

Sings Beyonce in Upgrade U.

Together that’s what we’re gonna do.

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S Man 1.10. Stop being mediocre like at Goldman

I was underwhelmed by many people at Goldman.

It was actually shockingly disappointing to me.

This is Goldman Sachs.

The best of the best, or so I thought.

But like every best of the best team, there are many degrees.

The best people at Goldman are the gold standard.

Rock stars like David and John.

Powerful leaders and commercial killers like, nah, not gonna name names… (especially coz some are my clients!)

Yet when you’re at Goldman it’s also well accepted that many of the best leave.

Average “elite”

I’m not just talking Goldman here but every seemingly elite culture.

It’s a matter of scale.

In top places like McKinsey, Skadden, KKR, the cream rises to the top.

Many boil up and out.

The majority are left behind.

They’re all good, of course.

Incredibly effective relative to people who’ve never challenged themselves playing a top game.

Yet many do nothing more than lace up.

Still operating like they’re in high school.

Show up on time.

Do what you’re told.

Work hard.

Every year graduate to a higher level, and hopefully make that promotion on time, or only a few years late.

It’s not their fault either.

In the past even top firms have done next to nothing to help employees elevate.

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Biden Vs. Trump Debate 1: Video breakdown

Who won the first 2020 presidential debate?

That’s debatable!

If you want an unbiased opinion on that, you can look to CNN or Fox 🙂

But if you want to go deeper into 9 powerful examples of influence from the debate, look right here.

You might be interested to go deeper into how each of them influenced to win on this grand stage.

Or perhaps more importantly, to arm yourself with influence you can use to win more on your stage.

Winning with influence

All the world is a stage as I wrote about here.

And those who can influence are more likely to drive the results you want in every stage of your business and life.

You might know I see politics as a game of influence, as I wrote about plenty when I wrote this book on Trump crushing the GOP in 2016.

Winning in politics has little to do with policies, but how well you rally voters.

As I wrote here, it‘s clear to me this election would come down to how Biden and Trump stacked up on the stage.

Overall I’d say it was favorable for Joe.

The risk was he’d get blown up by Trump, but he well stood his ground.

And landed plenty of shots too.

That said, the only people who decide the winner of these debates, and indeed the election, are voters.

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S Man 1.9. Upgrade like Rocky IV

He had a plan.

Nobody knew what it was.

When his trainer, Paulie, got off the plane, he was like, whow whow, what are we doing here?

In the middle of frozen Russia.

Nothing out there.

Nowhere to train.

No gym, nor fighters.

Just some house with a barn and lots of snow.

This is where Rocky came to train for the deadliest fight of his life?

Drago is America

His opponent Ivan Drago has all this high tech equipment and training.

He’s Russian, but they’ve flipped the script here.

Drago has his team of technicians, while Rocky is in frozen Russia training to be strong like bull.

No training camp, nor training partners.

Just Rocky being carved by ice.

Running in the snow.

Sit ups in the barn.

Chopping wood.

More chopping wood.

Even more running in the snow with a huge wooden thing around his neck like bull.

Rocky is the underdog against the doped up Russian who boxed to death his good friend, a symbol of America, Apollo Creed.

And he’s showing up hardened.

A few rounds into the brawl after Rocky has proven his mettle, Drago says to his trainer—

“He’s not human, he’s like a piece of iron.”

As I wrote here, to become your greatest, get an anvil.

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S Man 1.8. Lighten it up to avoid “playing” like Jordan

Light it all up…

Really, light it all up.

Pump it up.

Get excited.

All fired up.

Now, let it all go.

Take a deep breath and slowly exhale.

That’s right, pump it up.

And let it all go.

That’s The Cure

Actually, just the first two steps, Leading With The Physical.

Using your body and breathing to get yourself fired up, and chilling out.

So you’re left in this high energy, yet calm way of being.

You know how good this feels, and it is perhaps the most exulted way of being.

The flow state, a peak state for performance and happiness, reflects this.

So too does the meditation state, which is often described as alert and relaxed.

At first blush we might consider these ways of being contradictory—You’re either fired up or chilling out.

Yet like a gazelle, and lion for that matter, sitting on the plains of Africa, the blending of these states might be our most natural.

For about 15 years I’ve been cultivating a way of being I refer to as Intense and Cool, which we’ll talk about below, yet I’m still only so-so at.

Directionally I’m right here.

The Cure, shorthand for The Cure For The Human Condition, is my most helpful tool, but it still has a massive limitation.

You’ve gotta remember to do it!

See, a reason I long ago moved beyond the noise of personal development, such as talking about gratitude or positive thinking, to build highly systematic methods and powerful tools is because it never matters what you know.

All that matters is…

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S Man 1.7. End JIT, for getting things done

Ultimate Days

Like a rectal exam I avoid doing taxes.

I just sent off the K1 to a business partner.

As usual it’s only a couple of days before the filing deadline.

I hate it’s happening again this way.

Next year I’ll get out ahead of it.

See, here’s the thing, it’s super simple for me to do this.

It takes me little time to organize my stuff and get it to the accountants.

Just I put it off somewhere down the bottom of my list till it needs to be done.

Jams you up

Too many of these letters to you are JIT.

In business just in time manufacturing is extremely valuable, but it also risks jamming the production line.

Over the years I’ve drafted 675 of these letters that were never sent.

That’s all good, it’s part of the creating process; when you’ve gotta flow, you’ve gotta flow.

But I rarely go back to drafts.

I tend to keep it fresh, so I’m constantly creating and sending you new stuff.

The cost of course is time, and more specifically just in time.

Too many of these letters I’ve written you in real time, which I enjoy, but also messes with our process.

It leaves little time to get the team involved, and too often we rush proofing and getting these articles up and out.

To be sure there’s a nice flow from writing to a tight deadline.

But to keep scaling, and to optimize quality, we must be more methodical.

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S Man 1.6. Stand for something bigger (than the lockdowns)

My life has gotten better in the lockdowns.

So has our business.

Lots more people with problems seeking solutions.

Tons more engagement.

Making more money.

With more time to myself.

Doing more of what I want.

It’s made my work easier, moving it all online.

Friction has been removed, such as meetings I will now forever delete.

Less travel.

Spending more time with my loved ones, the cats 🙂

I was already socially distanced, and it’s easier to be socially distanced more.

I’m liking wearing a mask so I can hide more.

New York is quiet, when I enjoy the city more.

The things that I indulge, such as restaurants I mostly ordered from anyways and public places, are open.

Every day it’s getting cheaper.

While my assets in the markets have appreciated more. (for now)

I’m healthier.

In much better shape.

Having more better sex.

Eating even simpler and cleaner.

It’s been a catalyst to dial in my sleep, mind, energy even more.

I’m even more focused.

My protocols for developing and running my ultimate day have been locked in more.

I’ve deleted even more dastardly media.

I’m happier.

My mind is even more at ease, and excited for the leaps we’re taking,

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He’s right, Trump is on course to win…

Combating Trump

Just shut up, Geoff…

That’s what I think when my brain tells me to write on this topic.

It’s gotten me into enough trouble with fans on both sides of the aisle, when I only care about winning.

What leads to more winning for America?

And what will lead Biden or Trump to win this election?

Watch the polls, listen to the narrative, and once again, it’s obvious Trump will lose.

Apparently Nancy Pelosi suggested canceling the presidential debates.

It was a good move if the Dems could pull it off.

That’s the way they’re most likely to get beat again by Trump.

I’m not one to talk about whether Biden is punching at his best, but this is where Trump does.

How he won 2016

Trump’s hardest part to winning 2016 was mowing down 16 top GOP candidates.

Starting from scratch, building momentum from nowhere, keep in mind that the mainstream saw him as a joke.

The Huffington Post called his campaign a sideshow, and covered it not as politics, but entertainment.

He said so many outlandish and offensive things, including saying John McCain wasn’t a war hero.

Yet, still, “somehow” he thrashed the GOP, and then beat Hillary.

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S Man 1.4. Leap to hyperspace

I build billionaires.

It will soon become what I’m known for.

Hard-charging people with massive visions will keep coming to me for the small role I play in helping them make massive leaps.

Clients are leaping to the stratosphere right now.

A number materializing seemingly impossible leaps.

I expect it.

We’re seeing the same in our business, and that’s my map of reality.

It’s also my business model, and life.

As I write about here, my life is transformation.

I’ve never been interested in small incremental improvements.

I’m into making massive leaps.

And that’s what I’ve seen.

Reality leaps massively

The conscious, time-based mind is a linear processor.

Processing second after second, minute after minute, day after day, things materialize in time.

This of course is the “normal” way of orienting to reality, but it’s not the only way.

In your dreaming reality, which is 1/3 of your semi-conscious life, all time is happening at the same time.

A paradox in quantum physics is how a cat can be perceived dead and alive at the same time.

The same is true for quantum leaps, how an atom can seemingly materialize at multiple points in space time.

At the basic physical level, the binary computer-like brain needs one or the other to be true.

But at the quantum level, even glaring contradictions are true.

For any and all things at all times are possible.

This now isn’t some tiny sliver like the space between the second hands that the computer brain naturally equates it to, but a vast expanse of all time materializing as now.

Not saying this is the truth of reality.

Just that if you perceive it is one truth, rapid, massive leaps become more possible for you.