Harder Better Faster Stronger Masterclass

August Man must burn

He must be killed off in September.

Excuse the dramatic language but it feels right to say.

Not because I have anything against this August Man I spent the month building as I wrote you about here.

But why stop here?

The calendar moves on, and so are we.

September Man

Last week I saw something I’ve never seen in my own personal development.

In the past I’ve focused on developing as a continuous pursuit.

Pages and pages of daily exercises.

Hours and hours a day of mental conditioning, and bathing the mind deeply in flow states.

Daily skills training.

These continuous practices have MASSIVELY paid off for me.

Yet working towards specific development goals building August Man unlocked something new in me.

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August Man and 3 types of change

Whoa, what a month!

Obviously in our crazy world, but also what I’ve been up to.

I took time away from writing you so I could step back.

What came out of it was an Upgrade Cycle that I’ve called August Man.

I’ve never written about Upgrade Cycles before, but it’s a process I run once, sometimes twice a year.

It’s deep work that often takes me to another place for a few weeks, but this year I did in NYC.

Like the caterpillar crawling in the chrysalis, the intent isn’t just change or improving, but transformation.

3 types of change

There are three types of change that I’m focused on.

The first is Continuous Change, which is what you’re doing every day to keep getting better.

This comes back to many of my Masterclasses which are built for daily evolution, systematically honing your mind and actions each and every day.

A second type is Change Work.

This is the hard stuff, but it’s mostly one and done.

Meaning, if someone is stuck taking action, or has a terrible PTSD type memory, or is say stuck in deep depression…

Change Work is like a carpenter showing up at a job site, with every tool you might need to get the job done.

Now it’s not to say Change Work is always one and done, because we’re talking some real hard stuff here, but the intent is to equip people with methods that enables the change to stick forever.

And then you have Upgrade Cycles.

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How this SEAL learned to bring out your best

You see here a pre and post picture of retired Navy SEAL, David Goggins.

Pre SEAL, he’s a big guy pushing 300 pounds.

Post, he’s carved like David.

I won’t go deep into his story which you want to read in his book.

Just a quick note to say…

He wasn’t born this way

Goggins as he’s known wasn’t a born winner.

Wasn’t a top athlete.

Didn’t have a long history of accomplishment.

Was far from the guy you’d bet on to be an elite anything.

Just to qualify for SEAL training he had to drop a hundred pounds, which was an enormous feat for a guy who’d never been into exercise.

Working a, literally, dead-end job, with a dead-end future…

Goggins needed to first see this David inside of him.

And then do what it takes to forge himself this way.

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Do you want a few texts from me?

Your answer might be, hells no!

I get that.

We’re all so busy, our phones are constantly dinging. (unless you keep them off like I mostly do.)

Yet I offer it up to you because for my clients this is something I’m constantly doing.

See, a reason I only work on retainer is I want to be here for my clients 24/7.

Like the W Hotel, I offer Whatever Whenever service to my clients, so they can always count on me.

They don’t often hit me up like 911, but in those moments they don’t know what to do, I want to be that one phone call.

This is because I know what it takes to keep driving hard goals.

It can be a long road.

Your days can be filled with ups and downs.

Few people will ever get what drives you, nor how to keep you driving.

And some of my clients want me to keep reminding them through the week of who they are, and what they’re here to do.

As I texted a client this week, This is where the game is won or lost.

Another I wrote on Tuesday, Hulk, Smash!

On Thursday, You’ve got this!!

Just short reminders a few times a week can go a long way to staying focused on what matters most each and every day.

Of course I can’t customize texts for your goals, but I can hit you up with a few ideas that might put that extra pep in your step.

If you want in, text YESGB to 833-680-1291.

And if you feel I’m interrupting your flow, you can easily text STOP anytime.

Lame Jane or Queen of The Jungle?

That’s what she called herself—

Lame Jane.

I wouldn’t have said it, but I love that she did.

Because it was incredibly helpful to no longer be that way.

“Do you want to be lame?”

I asked her.

“Of course I don’t want to be lame, but it’s just how I’ve been,” she said.

And now, this is the turn.

I asked her one of the most powerful questions in unlocking all of your potential—

How do you want to be?

“Jane, Queen of The Jungle”

“Touche,” I bellowed.

Why not?

If she feels that she’s been showing up Lame, why not show up as Queen of The Jungle?

See, a friend had her call me because she’s “Sucking as a leader,” as she put it!

Now just from the language of hers that I’m sharing, you get a sense for the strength of this woman, right?

She’s been looking at the performance of her business through this cycle.

And in particularly her performance as a leader, and calling herself out.

That takes a lot of character, which showed me exactly what to do.

She wanted to know what can she do?

But as you can see we ended up talking about who she wants to be.

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Enjoy your freedom :)

“It’s ironic we’re celebrating freedom locked in our homes,” an old friend said to me.

He’s not wrong.

Ironic is a fair way to put it.

Yet too, the notion of freedom is entirely one of perspective.

What does it mean to be free?

Perhaps freedom has never been so hard to see!

Of course physical freedom is impossible to come by when you’re imprisoned in your home.

When you can’t open your business or go to work.

See your friends.

Go to the beach and soak in your freedom.

It’s pretty hard to celebrate your freedom standing 6 feet apart.

And what about the freedom of expression?

Have we ever lived in times when groupthink was so socially enforced?

Where having a different opinion to the masses was so scorned?

In a time when you and your freedom of speech can be canceled because of a tweet?

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the most important key to unlock everything you want

No I’m not getting lazy 🙂

I am real busy, but I’m never too busy to share fresh ideas with you.

Yet, there’s something I’m seeing right now that I want to triple down on with you.

It’s something I’m perceiving is REALLY the KEY to all of your goals and aspirations.

To unlocking you and what is possible for you!

And I’m sharing this article again with you on being The Hulk because it’s a highly actionable way of doing this.

No, this isn’t something new I haven’t said before.

Nor is it something completely new in the world of top performance.

Yet, I am getting a new level of clarity around it I want to share with you.

Psycho Cybernetics

Have you read this book by Maxwell Maltz?

Maltz was real purist in the world of top performance.

Look, it’s no secret that most promoters of these topics are just saying basic things that have been said millions of times before.

But Maltz was different.

Mid last century he was a pioneering plastic surgeon, who began to sour on his profession.

When he kept seeing the same people come back for more surgery, he wondered what was he missing?

Long story short, what he perceived is that he could change someone’s nose or jaw or boobs…

But unless how they perceived themselves changed, nothing would change.

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Now’s the time to keep driving forward

You can’t know where this is headed.

The signaling is that we might keep taking one step forward and half a step back.

Maybe we’re opening up more.

Closing down more.

Perhaps the economy will sputter.

Or roar back to life.

It’s unknowable.

Question is…

Where are you at?

I see people are basically in one of three gears—

Idle
Just driving along
Driving forward

Where do you consider yourself right now?

Idle is an easy place to get stuck right now.

Those people are waiting and seeing.

Perhaps wasting hours a day trying to get clear on where it’s headed so they can too.

They’ll remain stuck.

Others are driving along, doing their zoom calls, taking care of what needs to be done.

They’re in a good enough place, but lack direction.

Then, well, you know where I’m headed…

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5 steps getting your mind winning this year

Indeed Covid threw a spanner in the works, didn’t it!?

What the heck will this year look like?

Are we opening up for good?

For a little while?

What will happen in the economy?

In your business or career?

Can’t know.

What you do know is…

Whatever you make of this year doesn’t come back to the economy.

Or your industry.

Or your business.

Of course none of these things you control.

But what you do control is the attitude you bring to winning this year.

What is this winning attitude?

And how do you get here from where you are now?

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quick note on happiness

I keep hearing how much more unhappy Americans are now.

It’s no surprise.

Locked in your home.

Many people’s income cut off.

Businesses dying.

Kids futures looking like, what?

All the stresses and strains that are now upon us.

Yet…

You know from all the stuff we talk about here that…

NONE OF THAT causes happiness or unhappiness.

The ONLY cause of how you think and feel is you.

Admittedly, this is really really not easy to learn nor do.

Because our society has tricked you to believe that how you think and feel is caused by what you have or do.

This is the biggest lie perpetuated to keep humans in misery.

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the hardest part to winning

System For Winning

A client had a huge breakthrough this week.

Something we’ve been working on for a while really clicked in him.

It’s f’n cool to see.

When after all the ways we’ve been triggering this, boom!

He could see exactly what he needs to do.

That’s the hardest thing

Knowing what to do.

Meaning, if you have a job and your boss says to you—do these 5 things and you will succeed.

OK, well, that can still be hard, because these things might be hard to do.

But by far the harder thing to winning is when you have no clue what to do.

When you’re looking at your goals, and you literally have no idea how to win at them.

See, a lot of the time I talk about pro athletes, but in some ways that’s an easy game.

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practicing one simple feeling

How are you doing?

I want to share with you something real simple I’ve been deep in this week.

It’s for getting yourself feeling your absolute best.

You might see this as a valid goal in itself.

Coz, let’s face it, if you can feel 7 out of 10, or 10 out of 10, how do you want to feel?

But I’ve been using it more to drive what for me is a very hard goal.

There’s something about the brain…

That is full of trickery.

In some ways I think it is set up to deceive you.

Yet in other ways this deception is all part of the play.

Meaning, if you just woke up every day and had everything you want and your life was absolutely grand, well, how would you be?

It’s a bit of a trick question, isn’t it?

Coz on the one hand you might say, well I’d be chilling, I’d lack motivation.

But then on the other hand you might say I’d be fired up to just be living this life.

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4 steps to showing up like a pro athlete to win

One thing matters to top performance—

You.

One thing matters to you delivering top performance—

You being in a top performance state of mind.

That’s the difference between an amateur and a pro.

An amateur just shows up, but a pro shows up their best every time.

Why the mind of an athlete?

Because they are hardcore, of course.

Perhaps the most conditioned minds on the planet.

A reason I say this is because unlike say a military mind that has been forged in a system of conditioning.

The mind of an athlete is forged as a force of will.

Choice. Discipline. Routines. Used over and over again.

Not in theory, like the many who pretend to meditate…

But in practice, every day getting your mind game ready to drive top performance.

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“Always give 100% UNLESS…”

…you’re giving blood or getting a divorce.”

hahahaha.

That cracks me up every time.

It’s a line from one of the Pitch Perfect movies.

I don’t know if you’ve seen any of them, but they are good for a laugh.

And there’s some real clever stuff in there too.

Playing with motivation

One reason I enjoy the movies is they take the piss, as we say in England.

And you see it in this quote.

It’s coming at a hardcore topic of motivation and being your best in a fun way.

Right?

How often do we say arrgghh, you’ve gotta give it your best shot.

Or you’ve gotta really go for it.

Or leave it all on the field…

While having a laugh about it.

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have you seen this one?

Hey there,

How you doing?

Today I’m sharing with you one of the most valuable articles on my site.

If you’ve been hanging with me for a while you know these topics well.

All the time we talk about MIND CONTROL…

But REALLY, how skilled are you at this?

It isn’t just about having more success, or getting more of what you want, or top performance, or being happier, etc.

Nor is it about making more money, or having more options, or crushing your business, etc.

It’s about ALL of these things!!!

Coz, it comes back to the most fundamental thing that you do all day every day—

Think!!!

This article isn’t just about taking control of your thoughts.

It’s about optimizing your thinking to drive “anythink” that you want.

And it’s not just ideas, but 4 simple, practical steps you can do right now for taking control of your thoughts.

btw, if you don’t have it, you might get tons of value from this free book for Building Your Limitless Mind which is full of ways to ACTUALLY do this.

Do your best for humanity by taking control

How you doing?

These are challenging times, aren’t they?

The era of outrage.

Tensions boiled over.

A history of human oppression laid bare.

Terrorizing mob behavior from cops and protestors.

And here we are…

In the middle of a pandemic that has lost its front page status.

Social distancing given way to social unrest.

Locked up, with no end even talked about anymore.

In the phase of curfews, police and mob rule.

Hopefully this will be short.

And soon give way to opening up the economy and your life.

Or maybe not.

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A little Bond whispering in your ear

What do you know of that little voice inside your head?

Technically, you likely know it’s called an “inner voice.”

But oftentimes it isn’t only a voice, is it?

It’s pictures. Feelings.

Ultimately, it’s the way that you communicate with yourself “inside.”

For a long time I’ve been deeply exploring the technology of what I perceive this inner voice to be.

What I believe it is, and what it isn’t, might be surprising to some of you.

Yet, here I only want to keep it real practical.

Is your inner voice positive?

People say all the time that you should listen to your inner voice.

My question is—which one?

Coz you certainly don’t want to listen to your inner voice that makes your life worse, do you?

The question here being—is your inner voice making your life better?

The answer for many of us of course is “sometimes.”

Sometimes that inner voice is “telling” you good things.

Like a good friend it’s helping you feel more resilient or happy or energized or focused or “let’s do this,” etc.

Yet, for many of us, perhaps too often your inner voice is more like what?

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“What’s your path to success NOW?”

System For Winning

That’s a question I keep getting.

With all the uncertainty in the world.

The real tough economy that we’re headed out into.

All the things changing in the way you work and interact.

Lots of things you’ve done in the past might not work now.

Yet, in my book, your path to success is EXACTLY the same.

Navigating your path to success

When I first stepped back from my career nearly 20 years ago, and began this work I had no idea where it was headed.

I really liked my job, in some ways really loved it, yet I was asking the bigger question—

What do you truly want?

I didn’t know.

And I had even less of a clue on how you figure it out and get it!

How do you chart a path forward if you don’t know where you’re headed?

Also, like today, those were highly uncertain times, after the Internet bubble burst and 9/11.

Yet I came to discover that you can navigate it all the same.

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Re: indomitable

Definition: incapable of being subdued; unconquerable.

This was word of the day.

Love it.

Got me asking.

How are you indomitable?

In what ways are you this way?

Where in life have you been unconquerable?

When were you incapable of being subdued?

Why did it matter you being this way?

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Were you prepared for this? Are you best preparing now?

None of my clients were prepared for this, yet all of my clients were prepared for this.

A private equity client said to me, “We’re lucky we got our fund raised last year.”

There’s still tons of hard things they face from this situation.

But if it had happened while they were in market it would have been a total mess.

You can never time the markets, or anything else.

They certainly had no idea that this was coming, but they did go to market with a sense of urgency.

“Make hay while the sun shines”

Another client said to me.

He had a booming last year and got some big deals closed right before all this happened.

Again, he had no clue this was coming but as he often says, “Squirrels prepare, for winter is coming.”

That’s been a powerful lesson many people have seen in this.

Some saw the opportunity to make a lot of hay since the last credit crisis.

But plenty others feel they missed opportunities when the times were good.

It’s not to say those opportunities are gone for good. (as I’ll write more on later)

Yet we know that in good times you can develop a sense of complacency, can’t you?

When that is surely the best time to be reaping what you sow.

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