Jeff Bezos did something crazy.
Years before the Internet was mainstream he decided to go after it.
Unlike a college kid with nothing to lose, he had a lot to lose.
He had a good, stable job on Wall Street.
Recently married with a new home, he had reasons to be risk averse.
But imagining what the Internet could be, he wanted to avoid looking back in regret.
He makes it sound easy
You’ll see him talk about it in this short video clip.
It’s a classic from 2001 where he’s talking about leaving Wall Street to start Amazon.
See, the thing is, of course now some 27 years after founding Amazon, and becoming the richest man in the world, it looks like an obvious decision.
But going back to when he was making it, the decision was anything but obvious.
What his boss said to him well captures it.