On Christmas Eve 2008 Elon Musk was hours away from bankruptcy.
Major delays on the Tesla Roadster meant they were too slow getting cars off the production line.
Three failed launches at SpaceX left them barely scratching together enough money and parts for a fourth.
This night it was all on the line.
With most of his chips already on the table, when he might have lost it all, Elon went ALL IN.
He gave Tesla his last remaining cash. Other investors followed.
In the face of imminent failure, Elon drove through.
Something he’d need to keep doing just to keep his baby alive even nine years later.