Selling ourselves can be hard, can’t it?
It holds us back.
Many of us being humble tend to understate our strengths.
Downplay our achievements.
Imagine if companies sold to us this way.
TV camera pans to an obese man sitting alone on a sofa.
Filthy sweatpants, belly hanging out of stain drenched t-shirt.
As the scene opens you see the living room is a pigsty.
Shades drawn, TV flickering the only light.
Eyeing a brochure on diabetes he mumbles to himself, Doctor has no idea what he’s talking about.
Reaching down he picks up a 2 liter bottle of Coke and downs it one go.
Slogan rolls… Coke, diabetes and obesity in one gulp.
It may be true enough but they’d never sell their product that way.