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Geoff Blades

What might you find here?

Are there things that you want to do but you fail to get yourself doing them?

Perhaps they are old habits you’re “trying” to change?

Or you have actions you’ve decided to take, yet you fail to get yourself consistently taking them?

Maybe you give it your best shot for a while and then it’s hard to keep it up?

Perhaps you find yourself resisting these actions?

Or even avoiding them altogether?

What to do?

This is the topic I was writing about here on MORFOCUS.

See, the bigger challenge for me and most my clients is different to this thing we typically call focus.

It’s beyond the obvious things such as prioritizing, organizing, shutting off distractions, etc.

Because it comes back to the emotional thing—

Discomfort.

Sometimes just thinking about your goals can feel uncomfortable.

Taking your best actions can be uncomfortable.

Even when you “want” to do them or have “decided” they matter it can still be hard to get yourself focused on what is uncomfortable to do.

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How certain are you about this?

What would you say is the hardest part to achieving what you TRULY want?

Often people tell me it is knowing what you want.

For sure this can be hard.

In fact, it was so hard for me that this question hijacked my life 22 years ago, and led me to build The System for achieving what you truly want, even if you don’t know what this is.

So, certainly, I agree this can be hard.

But I’d suggest that what comes with it is much, much harder—

Knowing how you ACTUALLY achieve it, as quickly as possible.

How, REALLY, how?

For ACTUALLY achieving, this is the ONLY question that counts, isn’t it?

Certainly there are lots of people who are interested in these topics in theory.

But if you’re serious about actually achieving what you truly want, being certain on how is ALL that counts.

How certain would you say you are?

Do you know exactly how you achieve?

Meaning, you know with CERTAINTY the actions that drive the success you want?

Or is it less clear for you?

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Opportunity is everywhere

You see so much opportunity left on the table.

Last week I spoke to a leader of a tech company.

Her industry is on fire.

Growing faster than ever.

It’s her time to seize this opportunity.

Yet she’s holding herself back from going for it.

It was clear why.

She’s afraid

Afraid of getting it wrong.

Scared that if she pushes for what she wants she’ll be perceived as “too ambitious.”

Hahahahahaha.

Can you believe that?

I literally laughed out loud when she said it.

“Too ambitious?”

These are the sorts of fears you can have these days.

It’s such a loser time.

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Everything is possible, at all times


Are you limiting yourself?

Placing limits on what you perceive is possible, do you limit what is possible for you?

Keep in mind—

Our most advanced scientists never even know the limits of what is possible.

In fact, they never even know what makes up your reality.

Brain blown

It’s brain blowing when you go deep into neuroscience.

You learn how little we know about the brain.

Quantum physics is the same.

Scientists observe things that make zero sense to your logical brain.

Lacking any way of knowing what is truth our best scientists are STUCK not knowing.

Yet the rest of us are taught a simpler, more black and white view.

This is the case with consciousness.

You are taught to “know” that you are conscious.

And given a certain understanding of what this is.

While top scientists who deeply research these topics have zero clue what this is.

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This 8 page banner is for a higher level

There are signs on my walls and desk.

Most of them are now covert.

Hieroglyphs.

A hidden language to anyone who doesn’t know the signs.

And then there are far more overt signs.

Ones that you can never avoid reading.

8 page banner

Each page is just one letter.

Helvetica, 600 font, yellow bold with black highlighting like the “F” you see on this page.

They are taped together all Gucci-like around the base of my desk—

M

O

R

F

O

C

U

S

Yes, without “E,” for efficiency.

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Where’s your Mars?

Do you know that Mars is only 9 months away?

That’s how little space there is between here and there.

Learning this blew my mind on the whole space travel thing.

It seems foolish now, but before my brain had thought of distant space travel like cryo chambers, light-years of sleep, robot pilots, and so on.

But only 9 months at regular human speed?

What’s the big deal?

Duh

Obviously, the whole thing is a big deal.

Just escaping gravity of this planet is a BIG deal.

In every way, every thing about colonizing Mars is a “difficult problem,” as Elon Musk might say.

Yet, still, listen to Musk talk about it, even just a few clips on this page, and it seems no big deal.

Watching Elon you can be convinced that so long as he keeps working at it he’ll reach Mars.

Whether it happens soon enough is the real question?

That’s why you see them building rockets around the clock.

Musk knows he now has this solved so they’re iterating as quickly as possible.

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28 Musk and Bezos quotes on taking more risk

We all limit ourselves.

Cap our potential.

It’s safe.

Comfortable.

We all get that with little risk there is little reward.

Yet, still, we often take too little risk to achieve what you TRULY want.

I used to be this way.

It’s one thing training this program on Elon Musk and Jeff Bezos did for me.

It helped me put all my cards on the table.

To risk it ALL, rather than looking back having not.

You must be measured in your risk taking, of course.

But also you must stop your dreams being murdered by your false perception of risk.

And here’s the thing.

Just one small change in how you perceive risk can make ALL the difference.

e.g. Is it more risky to build rockets that blow up?

Or to remain a single-planet species waiting for an eventual extinction-level event?

Hmm.

Here’s 28 quotes from Principle 6. Take [Unreasonable] Risk from this trillion dollar program on rocketing to the top like Musk and Bezos.

1. “If you want to have more invention, you need to do more experiments, per week, per month, per year, per decade. It’s that simple. You cannot invent without experimenting. And here’s the other thing about experiments. Lots of them fail. If you know it’s going to work in advance, it is not an experiment. ” — Jeff Bezos

2. “Starting a car company is idiotic and an electric car company is idiocy squared.” — Elon Musk

3. “I had one of the most difficult choices I have ever faced in life was in 2008. And I think I had maybe $30 or $40 million left in 2008, I had two choices. I could put it all into one company and then the other company would definitely die or split it between the two companies. But if I split it up between two companies, they both might die.” — Elon Musk

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Will-power Vs. the limitless power of your Will?

He gifted a classic book that sits on the shelf next to me.

It’s a reminder of what matters most right now.

Also, it’s how I see him.

Hardcore, highest standards, disciplined, focused, getting things done.

Decades ago he helped train me in some of these things and the book reminds me that you can always train more.

The title?

“Will-power”

Published in 1905 it might as well be written today.

Arguably this topic matters even more now as it did back then because your brain is the same, and you’ve got WAY more distraction.

Ultimately, this book is about THE most important life skill that I’ve written about plenty.

It’s the concept I wrote about here as the definition of insanity. 

Here we went deep in this monster article on how simple this can be but why most people will never do it.

You see it here on Mike Tyson’s unstoppable programming. 

It’s what my book for Building Your Limitless Mind is about and my System for Ultimate Days too.

I decoded it behind the winning methods of Jeff Bezos and Elon Musk.

You see it over and over with top business athletes like Ray Dalio and Warren Buffett.

And top sports athletes like Muhammed Ali and Tom Brady.

It’s not JUST this thing we call will-power.

But the WILL AND SKILL to think how you want, feel how you want, and take the actions you choose.

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Shining “Above the clouds”

Close friends had Wu-Tang Clan perform at their wedding.

50 Cent and Busta Rhymes too.

Hahahahaha, ridiculous.

You can’t make this stuff up.

They crushed it and then we had a magical time hanging out all night in the suite.

“Above the clouds”

You might know Wu-Tang has a track called “Above the Clouds.”

I’ll always remember the energy of Inspectah Deck standing next to me pumping the opening verse—

I-Self-Lord-And-Master shall bring disaster to evil factors

Demonic chapters shall be captured by Kings

Through the storms of days after

Unto the Earth from the Sun through triple darkness to blast ya

With a force that can’t be compared

To any firepower, for it’s mind power shared. 

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A key to living your most heavenly life, right now

Life is like looking out the window.

From inside you can see what’s going on out there.

But you don’t live ‘out there.’

The eyes merely show you what’s outside of you.

You live inside.

“You live in your mind”

A client said to me this week.

In all truth, I learn as much from clients as they learn from me.

We’re all lucky that way; a ‘collective of hidden knowledge’ one says.

His point is that life is a mental game.

It’s like the phrase you learn as a kid—

Sticks and stones can break your bones but names can never hurt me.

What’s happening out there only becomes YOUR life when you let it inside.

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Why Musk and Bezos do this

You know that getting better is a key to success.

It may be THE key to extraordinary success.

Certainly continuously improving is key to every facet of winning and life.

The theory of evolution that got us from crawling to walking works this way.

Every winning athlete is nonstop getting better.

Extraordinary competitors in careers and business win the same way.

What do you see?

For you personally?

In your career or business?

Do you see getting better is key to your winning?

How clear are you on what it means to be getting better?

And what about this question we’re heading into—

Are you improving RAPIDLY enough?

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This war to control your brain is not new

“Chinese brain control warfare work revealed.”

This was a “revealing” headline from a couple weeks ago.

It can get you to think that brain control warfare is new when it might be the oldest form.

“Psyops” or psychological operations are central to winning every war, and even influencing civilian populations in peacetime.

You don’t often hear about these programs but even the government-owned Canadian Broadcasting Corporation reported an unsanctioned psyop the Canadian military ran to influence the public during Covid. (Here’s Vice explaining why it was in the public interest)

Controlling minds wins peace and war.

Art of War

You might know that Sun Tzu wrote perhaps the definitive book on warfare, The Art of War. 

Written around the 5th century BC it’s still lauded, Chinese leaders still use it as a playbook, and even with special forces here I’ve talked A LOT about some of the most important principles.

One is—All warfare is based on deception.

As Sun Tzu wrote, “Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive.”

Another dominant principle is, “The supreme art of war is to subdue the enemy without fighting.”

This is the ultimate goal of psyops, as this book Mindwar details.

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Roaring off the line?

I don’t really think we’re headed into the Roaring 22s.

To me there are more red lights out there than green.

Another variant.

Continued lockdowns.

Dysfunctional social narratives.

Reckless money printing and delusional crowds.

Gutted economies, businesses, lives.

More warmongering.

Lucky I’m color blind.

Green lights

You might know this quote I’ve shared before from Albert Schweitzer—

“An optimist sees a green light everywhere… while the pessimist sees only the red light… but the truly wise person is color blind.”

I am medically color blind, although I’d never claim wise.

I’m more like a racecar driver looking for green lights because I’m built to drive.

I’ve always been that idiot sitting at the lights looking left to right ready to roar off the line.

And then just keep driving, fast.

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Fired up for the new year?

How you doing?

How are you feeling about the new year?

Would you say you’re fired up or is there another energy you’re “projecting” into the year?

Obviously now is a time when fired up isn’t the dominant feeling for most people.

But it’s crucial to see you can at least choose.

“Let’s hope it’s better”

I politely walked away after he said that.

It was a holiday party when this older fellow started talking to me about the miserable things that happened this year.

Most the time I help people out of their miserable minds but in this case I chose to protect my own.

It can take tremendous effort to avoid being overcome by the stench of manure when you’re visiting a farm, and the same is true with people bathing in miserable energy.

Walking over to a buddy just 10 feet away was like stepping inside a greenhouse.

It was sunny and warm, he’s happy, excited, talking about how hard the year was but how much he, his team, and his family made the most of it, and are fired up for next year.

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Happy holidays. Keep in mind…

Apparently 50% of people rank this year as their worst ever.

What about the other 50%?

It really is a tale of two worlds right now, isn’t it?

While many people are struggling from the effects of the virus and lockdowns, some people are absolutely crushing it.

It reminds you that things are never all good or all bad.

“It seemed pretty, pretty dark”

Keep in mind…

On Christmas Eve 2008 Elon Musk’s businesses were nearly bankrupt.

Personally he still had some $30 million and of course a bevy of rich friends who could help him out.

But that was the small part of Elon’s problem.

The big problem was that his two babies, Tesla and SpaceX, these two world-changing missions that Elon had committed his life to, would imminently be taken off life support.

That’s the way Elon talks about his businesses—personally.

He describes them like babies and was forced to ask questions like, “Which one am I going to let starve to death?”

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