We all limit ourselves.
Cap our potential.
It’s safe.
Comfortable.
We all get that with little risk there is little reward.
Yet, still, we often take too little risk to achieve what you TRULY want.
I used to be this way.
It’s one thing training this program on Elon Musk and Jeff Bezos did for me.
It helped me put all my cards on the table.
To risk it ALL, rather than looking back having not.
You must be measured in your risk taking, of course.
But also you must stop your dreams being murdered by your false perception of risk.
And here’s the thing.
Just one small change in how you perceive risk can make ALL the difference.
e.g. Is it more risky to build rockets that blow up?
Or to remain a single-planet species waiting for an eventual extinction-level event?
Hmm.
Here’s 28 quotes from Principle 6. Take [Unreasonable] Risk from this trillion dollar program on rocketing to the top like Musk and Bezos.
1. “If you want to have more invention, you need to do more experiments, per week, per month, per year, per decade. It’s that simple. You cannot invent without experimenting. And here’s the other thing about experiments. Lots of them fail. If you know it’s going to work in advance, it is not an experiment. ” — Jeff Bezos
2. “Starting a car company is idiotic and an electric car company is idiocy squared.” — Elon Musk
3. “I had one of the most difficult choices I have ever faced in life was in 2008. And I think I had maybe $30 or $40 million left in 2008, I had two choices. I could put it all into one company and then the other company would definitely die or split it between the two companies. But if I split it up between two companies, they both might die.” — Elon Musk