A client just needs one special quote to get fired up.
He can get it from just about anywhere.
For him a single burst of inspiration propels a LONG way.
Personally, my brain demands more fuel.
I need 73 🙂
What’s in a quote?
Not much, one may say.
Or you might say that some quotes contain so much more than one can convey.
This quote you see at the top of this page, for instance, is one of my favorite, by educator John A Shedd in 1928—
“A ship in harbor is safe, but that is not what ships are built for.”
Powerful idea, isn’t it?
You see that it forces your brain to consider risk a certain way, doesn’t it?
This is why we used it to “reframe” taking risk in this program for Rocketing To the Top like Musk and Bezos.