With a client we’re focused on solving something very hard in his business.
In his industry, it’s never really been done.
We know that’s because it’s a hard problem to solve, and that’s the point.
If we can solve it in his business, it will work forever.
His business will massively scale.
Him and his executive team will be able to focus on other things to drive the business even further.
We’ve only failed 3 times so far…
I won’t repeat the Edison quote, coz you know it.
10,000 fails isn’t failure if you’re iterating to your solution, is it?
Ultimate failure is never trying.
Settling for a sub-optimal solution.
Giving up too soon.
Failure is the point we keep driving through to get to success.
And it’s not just that each time we get closer and closer.
It’s that you want to love the pursuit.
What failure are you loving?
Success is pretty damn easy if you’re just doing what you’re told like you’re taught in school.
But ultimate success is playing games where there are no rules.
Where nobody has told you the answer.
Those pursuits where you get to figure it out along the way.
We all have these things in life that push you to the point of failure, don’t we?
And rather than avoiding these hard games.
Or turning back when you still can’t find the answer.
Just keep loving iterating, failing, moving forward.
Perhaps that’s the ultimate point of life.