There are signs on my walls and desk.
Most of them are now covert.
Hieroglyphs.
A hidden language to anyone who doesn’t know the signs.
And then there are far more overt signs.
Ones that you can never avoid reading.
8 page banner
Each page is just one letter.
Helvetica, 600 font, yellow bold with black highlighting like the “F” you see on this page.
They are taped together all Gucci-like around the base of my desk—
M
O
R
F
O
C
U
S
Yes, without “E,” for efficiency.
Ugh, my boss
That’s the best and worst thing about working for Geoff Blades.
He lets me do what I want.
It’s just, doing what I want has me working the clock.
I’d say I’m already quite up there on focus.
I’ve built a number of programs on it such as Harder, Better, Faster, Stronger and Focus Tools.
A hardcore system for living it.
Work at it 100+ hours a week.
But STILL I need more.
The mission has gotten even harder.
There are minutes being wasted.
I need more rigor and vigor.
Who doesn’t?
A few years ago I wrote about 2:53 here.
That’s the number of hours “work” the average worker completes in an 8 hour day.
Basically, some two-thirds of their day is wasted.
Seemingly that’s all good for many people.
They’ve given up on aspiring for anything more.
But anyone who is focused on living your best life and best using your time knows just how precious every minute can be.
A couple of my clients work around the clock.
But most have families that they want to spend time with.
So they’re focused on making the most every minute of their day.
“Trillion dollar minutes”
Just imagine for a minute this is the value of your time.
It’s such a ludicrous number of course that it doesn’t make sense.
But just as a thought experiment, it’s interesting to consider how placing an ENORMOUS value on your time might get you using it differently.
If you know for instance that every minute has an enormous opportunity cost, would you use it differently?
How about if this was your opportunity?
Meaning, if you could be investing your precious minutes in a trillion dollar opportunity, what other things would you no longer make time for?
What about if every minute wasted was stopping you from having impact that deeply matters to you?
Would you use your time differently?
How many minutes a day?
What would you do?
Not do?
Time is ending
Time isn’t precious.
It is infinite.
Your experience of time is what appears to end.
You don’t know when.
You don’t choose the ending.
You ONLY choose how you use your precious minutes while you’re living.
That’s why I keep this sign right down by my feet at all times.
It’s helping me take MORFOCUS to a higher level.
P.S. If you want your own fancy MORFOCUS banner, you can download a copy here.