What most people call “coaching,” I do for free.
Sitting with someone and spewing advice is a service people charge for, but it’s not particularly valuable. It might get someone to feel better about their day and life, but it’s unlikely to lead to transformational results.
To get transformational results, you have to take the best knowledge and build systems of continuous improvement that you work and re-work every day until you get what you want.
Results are valuable, and they are the only thing I can imagine charging people for.
Do You Want Advice, Or Results?
A concern I have when I write each and every one of these newsletters is that I’m leading you into the same trap that I found myself in.
Spending more than 10 years of my life reading thousands of books on personal development, I learned a lot, but, honestly, I mostly just filled my head with redundant knowledge.
That knowledge is incredibly interesting to me, but knowledge by itself is next to useless. Just like that piece of meat between your, um, ears, it’s what you do with it that counts.
I’ve read many amazing books that gave me amazing knowledge. I’ve sat with top executive coaches—who charge six and seven figures per client—who have also shared ridiculously good knowledge with me, but on its own, it all fails to get the job done.