Trump won because he has a winning playbook. How might you utilize Donald’s winning playbook to build your own, and even combat his? We work through my book, The Trump Presidential Playbook, heavily augmenting, discussing 3 combat strategies in each chapter.
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Intro
1
Introductory Tracks
These four introductory tracks introduce the Masterclass and my book, The Trump Presidential Playbook. Listen to Sample
Chapter
2
Old Presidential Playbook
The tired old ways fail, fail, fail. The game has changed and the old playbook gets you slaughtered. What’s the new playbook, and how do you combat it? Listen to Sample
Chapter
3
Master Wizard
Trump is a Master Wizard. We discuss what this means and how you build some wizardry of your own. Listen to Sample
Chapter
4
Invisible Kung Fu
The master of invisible Kung Fu says, “The secret to invisible Kung Fu is not that it cannot be seen, it is that people do not understand what they do see…” Listen to Sample
Chapter
5
Manipulating Attention
The most important part of Donald’s game is the way he MASSIVELY drives attention. Negative or positive, it’s all attention. Fail to drive it, you lose. Listen to Sample
Chapter
6
Verbal Jiu Jitsu
Royce Gracie crushed rivals in the octagon by converting their attacks to his submissions. Donald is a master of the verbal variety. Listen to Sample
Chapter
7
All Words Lead To Potent Messaging
Donald fueled his campaign with massive attention, but it’s the way he drove attention to his messaging that mowed down the field. Listen to Sample
Chapter
8
Attack Attack
Trump is a skilled attacker and an attack from Donald is hard to survive. Attack him, and he uses the mic to beat you down. How do you combat it? Listen to Sample
Chapter
9
Messaging + Donald = Reality
It’s not just Donald’s attention and messaging that drove his winning campaign but how he used them to create a winning reality. Listen to Sample
Chapter
10
It's Natural, Only It's Not
Let Trump be Trump is Donald speaking naturally… naturally for a highly skilled wizard of covert influence! You want to be the same. Listen to Sample
Chapter
11
The Structure of Trump's Magic I
Those who don’t believe in magic will never see it… Those who do, wizards like Donald, are creating reality for the rest of us. Listen to Sample
Chapter
12
The Structure of Trump's Magic II
Repetition. Vague Speech. External Validation. Anecdotes. Contrast. We go deep into 5 structures of Trump’s magic. Listen to Sample
Chapter
13
Donald Has The Best Words
Manipulating attention, driving messaging; the vehicle is Trump’s “best words.” You want the best words of your own. Listen to Sample
Chapter
14
Beyond Words
Trump’s best words are only a tiny part of his influence. It’s his non-verbal congruence and comfort that drove his winning. Listen to Sample
Chapter
15
What Am I Missing?
I might be missing a lot, but what I saw is the one thing that most drove Trump’s winning… Certainty. Listen to Sample
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