In “Diamonds from Sierra Leone,” Jay Z raps, “I’m not a businessman, I’m a business, man!”
In his case it is entirely true.
Like Warren Buffett can move a stock 20% just by taking a position, Jay Z need only put his name on any stock to move it.
Records. Champagne. Clothing. Other people…You name it. With the Jay Z brand you are in business.
The same is true for my mate who struck a deal with Trey Songz to brand and market his sexy bottles of liquor.
With star power, his sales have exploded skyward!
One of my buddies is a photographer.
He used to think his business was what came out of the camera after the shoot, but today he sees his business is, just like his famous clients, in his name.
He gets hired to take photos, but his clients are only buying one thing—HIM.
When your name is on the gear, you are the business, man!
In the bad old days you got paid for being a company man, but today you must be driving the company, man!
If you are waiting for your company to drive your business, you might as well be driving Miss Daisy.
The best business people see them and their employer in partnership.
They bring the labor and the company provides the platform for them to build their business.
No matter what you do, you are the business, man!