Masterclass
Focus Tools

Just three powerful tools for quickly, deeply training your focus.

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You want this to be short and focused…

Because nothing matters more.

In The Snowball, a biography of Warren Buffett…

Alice Schroeder recounts a story of Bill Gates, Sr. asking Warren—

“What factor did you feel was the most important in getting to where you’ve gotten in life?”

“Focus,” replied Buffett.

Gates said the same.

And not only is focus the most valuable skill for creating billions of dollars of wealth…

It’s perhaps the most valuable skill in life. Period.

Truly, what matters more?

What is more important than focus?

Does anything matter more to the quality of our lives than where we are focused?

Attention is everything.

Every second, every day, where you are focused, is your life.

Our society has lots of trite ideas on focus like, time is precious…

But if you look at where many of us focus our time, how much do we honor it?

Each day how many of our seconds, minutes, hours are focused on what truly matters?

Or are so much of our lives distracted by junk?

How much of our focus is wasted on low value junk?

How many minutes, hours, days, weeks, years of our lives are wasted on things that simply…

Do… not… matter.

How many people reach the end of their lives regretting they didn’t spend more time procrastinating?

Avoiding the tasks that most matter?

Failing to take action on their goals?

Reading the news.

Surfing the web.

On social media.

How many people lie on their death bed wishing they’d spent more years of their life reading tweets?

All we have is time!

So what’s more important than the skill of focusing our time where it truly counts?

The greatest wasted resource on the planet…

Is human potential.

Imagine you could harness all our focus on the planet, what would be possible for humanity?

We can’t make any more time, but we can most certainly make the most of every second of our time.

All the time people talk about us only using a fraction of our brain.

It’s bogus neuroscience, but one thing is for sure, we only focus a fraction of our potential.

Constantly thinking about the past, future, things we can’t control.

Worried about this or that.

How much do we focus our potential on what matters most?

Forget about humanity as a whole, just imagine what more is possible for you in unleashing all your mental power!

2:53

Think about this in the context of business.

A company might not be able to hire more people or get them to work longer hours, but how much more focus can they get in their days?

It’s said that on average workers are productive for 2 hours 53 minutes a day!

That’s 64% wasted time.

Because many of us procrastinate, avoid, resist.

With our minds jumping around like frogs, how much real production do most of us get done?

I even saw this on Wall Street where people pretend to work 80 hours a week, with perhaps 35% yield.

What about you and your business?

What more would be possible if you could focus your time?

How much better would your business be if everyone was focused driving their best actions?

In so many ways focus is…

A superpower for success.

Success, achieving, winning, getting what you want is certainly one goal of focus.

Often focus is talked about in terms of its superpower for success.

We all know success at anything takes serious focus, often a one-minded dogged approach to driving your goals.

And if you can never get yourself to focus on your goals.

Nor stay deeply focused when you are, well, of course you’re most likely to fail.

Quite simply, if you want more success you must start by asking, can you put more time and focus into your goals?

But focus is about far more than success, isn’t it?

The other night I was watching a young family at a restaurant.

A young boy came back from the restroom all excited to see his Dad, climbing all over him looking for love.

Dad didn’t even look up from his phone.

One day he’ll wish for just a few more seconds with his son, never thinking about all those moments he wasted.

How can you have successful relationships if you’re never focused here?

If you pretend to have a conversation with the people you pretend to love in between emails, status updates, or other junk you allow to dominate your mind…

How much are you actually relating with those you pretend to value?

How are you relating to your life?

Life is happening whether we’re focused on it or not!

How many of us wish we could get more time?

Watch the days, weeks, months, years fly by wondering where has the time gone?

We may not be able to slow the hands of time.

But we can most certainly make the most of our time.

By training the skill of directing our mind.

Notice I used the words “skill” and “training?”

Coz that’s what focus is.

THE life skill.

See, we typically think about focus as “What?”

What are we doing? What actions are we taking, or not taking?

But before we’re focused on things “out there,” it’s crucial to recognize that focus begins in here…

In our minds.

Think of the brain as an organ, and our mind as how we direct its attention.

And you can see the skill of focus is, how good are you at using your mind to direct your brain?

In the context of taking action, this is where we often get stuck.

It’s not that we’re stuck “out there” distracted. Resisting. Avoiding. Procrastinating.

We’re stuck in our minds, lacking the skill to get our brains to focus on what we want to get done.

The mind is a muscle, and focus its strength.

It’s a skill of directing our brains to what most matters.

And it’s also…

THE skill of happiness.

We don’t often associate focus to happiness, but they go hand in hand.

How bad do we feel when we are procrastinating? Avoiding?

Failing to get done what matters?

Failing in our goals?

Wasting time on junk, failing to focus on what matters most in our lives?

More so, lacking the skill of focus is the cause of ALL unhappiness in our lives.

How do we feel when we’re focused on the worst stuff from our past?

Or thinking about the worst fears, anxiety, overwhelm, uncertainty in our future?

How bad does most the population feel all day every day feeding on the worst of the world we call news?

On the flip-side, how good do we feel when we’re focused on things that are great in our lives?

Absorbed in things that truly matter?

Immersed in our goals?

Deep in the flow state, the peak state for performance and happiness, taking our best actions?

Focus is the key skill to unlocking our lives that…

Nobody ever teaches us.

Perhaps the saddest thing on focus is, given how much it matters to our lives, what are we ever taught?

Massive amounts of noise, distraction.

Everyone fighting for our attention—media, politics, advertisers, noise makers—means we have zero focus left for ourselves.

And of course it’s only getting worse.

Because I know people like studies, I saw one the other day that confirmed our global attention span is shrinking due to information overload in our digital age…

Duh!

But you see the mistake in that?

It blames the world around us, rather than seeing that there is actually something we can do about it!!

See and that’s the real tragedy here. Focus is seen as a thing. Like it’s happening to us.

When it’s the ultimate survival skill nobody teaches us.

And worse, it’s a survival and thrival skill our doctors tell us can’t be trained.

How many parents want their kids popping pills for focus?

Really?

I know this is a controversial topic, but how many parents want their kids dropping speed every day just to get through school?

How many of them feel satisfied talking to doctors who have no other prescription but the former street drug?

Are our kids really struggling with focus?

It’s not surprising how many kids who struggle to focus have zero problem focusing on video games.

Or when they’re in the middle of sports, or something fun.

See, the problem with defining lack of focus as a disease is that it’s confused as something you have or you don’t.

Whereas like most things in life, focus is a skill that can and MUST be learned.

And, now, I’m sure that some kids may have a problem with focus that drugs can help.

But what about the rest of us?

Is it just our kids struggling with focus?

Or don’t many adults struggle here too?

Is that because of a lack of speed in their system?

Or is that we live in a world of massive distraction.

Where different things are constantly coming at us.

Where our biology is perhaps genetically mismatched to our fast-paced environment.

Where unless we actually train ourselves to focus, our attention is constantly getting blown around like a flag in the wind.

We can see focus as some mysterious thing that you either have or you don’t…

Or take a leaf from Einstein.

Einstein’s practice for focus…

Was super simple.

It didn’t involve some fancy new technology.

Like a brain scan or EEG.

It didn’t involve sitting in a silly meditation posture, pretending to focus, while your mind still wanders.

When reading, to train his focus, Einstein simply kept a pencil and pad next to him.

Every time his mind wandered he’d make a check mark on his page and utter to himself—

That won’t distract me again. 

And then he’d just get on with reading.

It’s said that in his lifetime, he trained himself to 42 minutes of uninterrupted focus!

Einstein’s success wasn’t that he had a bigger brain, but that he trained how to best focus it.

We can all train like Einstein.

That’s all I’m saying here.

Focus isn’t a thing.

That some of us are somehow magically gifted with, and the rest of us are destined to waste our lives.

Focus is a mental muscle.

It’s a skill of thinking, the way we direct our brains.

How we take that brain of ours that is constantly swinging from one thing to another like a monkey in the trees.

And bring it to attention.

How we harness the tremendous, LIMITLESS power of our minds.

And direct it to what matters most to us.

When we see focus in this way, well, then you simply want the most powerful tools for training it.

That’s what I wanted.

When I first started going deep into this topic…

I already thought I was good at focus.

Having worked around the clock my entire adult life I was pretty good at getting things done.

But, when I took on this job that was way too hard for me…

For the first time in my life I found myself struggling to focus.

It wasn’t that I couldn’t get myself to focus on my work, it’s that when I did…

My brain would resist doing it!

I’d never procrastinated in my life, and even though I thought I was good at focus.

Taking on a task that was too hard for me proved I needed much more.

Knowledge is impotent.

It’s not what you know, it’s what you’re able to do that counts.

And even though back then I considered myself a so-called expert on the mind and time management.

When it came to tackling the hardest goals in my life…

Well, no matter what I thought I knew, I wasn’t able to get myself to focus on doing it.

This led me to go deep into these topics of focus.

And even deeper into topics of the mind.

Clearly seeing that no matter what you think you know, what matters is…

How skilled are you at actually doing it?

Watching Arnie Pumping Iron doesn’t get you strong any more than thinking about focus is training it.

Being stuck in my work forced me to come at this in different ways.

Whereas in the past I thought I knew much about these topics now I only focused on training it.

Powerful tools for training focus.

It’s cool to talk about meditation for training focus, but as we’ll talk about later, it’s a weak tool.

The Dalai Lama, who has meditated his entire life, meditates 5 hours a day, while living in the isolation of a monastery!

So how much do you expect 5 minutes a day of meditation to do for us in the real world?

A lesson I learned over years doing hours a day of meditation and trance is it’s not enough!

To become highly skilled at focus you want continuous tools that you can use all day every day.

But what tools?

I didn’t know.

So I stopped at nothing to hunt down and build the absolute best tools.

Reading hundreds of books just on this topic alone.

Dozens of audio and video programs.

Hundreds of thousands of dollars invested traveling the world training with the best teachers.

Testing EEGs, and other meditation and mind training devices.

Over say 30,000 hours.

I researched, developed, tested thousands of different tools.

A couple of hours a day practicing meditation, hypnosis, and other mind training tools.

Before I got serious…

And trained the mind 6-8 hours a day.

Before I got even more serious…

And baked these Focus Tools I’m sharing with you into my Ultimate Days System for doing them all day every day!

My most powerful and important tools.

I’ve stopped at nothing to build these tools because…

Nothing else matters more in our lives than how skilled we are at focusing our minds.

I simply cannot say how much these tools have improved my life.

On a scale of 1-100 for focus and happiness, some ten years ago I would have said I was say a 7-8 out of 10…

Whereas today I see that 7-8 was out of 100, and today I’m at about 90.

Literally, I cannot convey how much using these tools every day has transformed my mind and the quality of my life.

I can only say I’m sharing my most treasured tools hoping they will for you do the same!

Short but devastatingly sweet.

As I said this is a short Masterclass but it might be the most potent because it gets to the heart of how you use your time every second of every day.

It’s not short because we couldn’t talk for years about focus and these Focus Tools, but because we’re very focused.

Not a bunch of talk on focus.

Just the most important knowledge that I perceive matters.

And the most powerful Focus Tools.

That’s all. Just a couple of hours. Just three tools that you can use in 5-8 minutes!

And while these tools are incredibly powerful, what’s so valuable in this Masterclass is how easy and effective they are for you to put to work right away.

These are not tools you listen to once.

Like a bench press, to get strong you want to use them repeatedly, and ideally, all the time!

The mind is a muscle, and only you can choose how strong you want your focus to be.

So this is short. And the tools are simple.

Yet, they are by far the most powerful tools for focus that I use all day every day!

Here’s some of what Focus Tools will do for you:

Stop avoiding, resisting, procrastinating.
Immediately shift your mind from wandering to deeply focused. And stay focused.

Feel amazing at will.
Stop your mind from wandering to lesser thoughts and feelings and feel amazing at will.

Unleash your potential.
At will access the flow state, to unleash your peak performance and peak happiness.

Constantly condition your best thoughts, feelings and actions.
Using these tools once you’ll see their benefit, but conditioning them over and over they will transform your life!