# Stop selling burgers to vegans Source: https://geoffblades.com/stop-selling-burgers-to-vegans/ Published: 2026-05-16 Author: Geoff --- “Stop being weird.” That’s advice I settled on a couple years ago. It’s way better for my business if I operate this way but I’m still pretty bad at taking my own advice. Because instead of getting together with Wall Street people and talking about advanced topics I’m most obsessed with like mind and reality and even going on ranting about The Simulation. I’m best to talk about what they are most obsessed with. ## Winning! Winning is a universal language. We all love to win. Who on Earth loves to lose? Losers lose while winners win and keep winning more and more. None of us want to be on the losing side of a trade or business or life. We all want to win and I love to win and all my work is about winning. ## At what? See, again, this is where I lose people. Because then I go on talking about [winning massive like Musk and Bezos](https://go.geoffblades.com/rocket-to-the-top) or winning your day through extreme [systems like Ultimate Days](https://geoffblades.com/ultimate-days/) or [winning the esoteric game of life](https://geoffblades.com/clock-is-ticking/) perfecting your mind in this lifetime. Or even worse I go [write a book on Trump winning](https://geoffblades.com/books/) and find myself on the losing end of the stick because of course so many of my friends and clients are Wall Street lefties who especially back when I wrote that book 11 years ago hated Trump. I never liked him either. I’m totally indifferent. But I absolutely loved how he stood up on that stage and thrashed 16 of the best political operators in the GOP which I wrote the book about. Like him, love him, hate him, no matter what you see a guy who knows how to win at a hardest game in the world, but alas here I go again instead of coming back to what clients are obsessed with. ## Winning fund raising It’s really quite astonishing actually. Because in my spare time while I’ve been solving reality and building a school of therapy and getting myself in hot water writing about Trump and writing 3 other books and building dozens of programs my best business is helping buy-side firms win! It’s one of the most Wall Street things I can do where there’s tremendous pain and even more tremendous opportunity and we have such a unique and powerful bespoke solution that transforms businesses and lives. See, because the people I love the most are those who go after it on your own. Like this banker I worked with Steve who built an investment bank from scratch and absolutely crushed it. Like absolutely! And then there’s the other side of the street, builders of investment firms, future Kravis’, Schwarzmans, Dalios, etc. ## $15+ billion! Our clients have raised some $15+ billion with [this method for Raise Your Fund Bigger, Faster, Easier.](https://geoffblades.com/raise-your-fund/) It’s pretty incredible actually because when you look at the method you see it’s incredibly simple and powerful any manager can learn fast and put to work right away. And this comes back to me being weird 🙂 Because nothing like this method has ever existed. In fact I’ve never even seen a serious method for fundraising. Whereas this method was created bringing together the most advanced human technology for top performance with the most advanced technology of selling into a systematic method built specifically for raising investment funds. Protocols like the Four Step Protocol seem so simple but bake in the most advanced concepts of human performance and quantum physics, like Intent. So too the Meeting Protocol is for systematic [end-to-end winning every meeting](https://geoffblades.com/win-every-meeting/) over and over again! So in my spare time being such a weirdo much of my time I’m hanging with investment managers helping them start and scale their firms. It means a lot to me because we’ve helped start some dozen investment firms and helped Wall Street winners live their dream. ## Transforming lives See, and I feel such privilege I get to do this work with people and for you reading this too. Because when I first started doing this I never wanted to be part of the mainstream self-help mess of seminars and podcasts and surface-level noise repeating the same basic teachings others have taught for centuries. I wanted what I wanted when I stepped back from my career at Goldman Sachs 26+ years ago and asked my question, How do you live the life you truly want? Back then I didn’t know. And over my first 11 years of this work at Goldman and Carlyle I researched and developed and most importantly built winning methods for driving from where you are all the way to what you truly want. And for my type of people who bet on themselves and leave top investment firms to start their own firms this is what they desperately need. This is how [Raise Your Fund Bigger, Faster, Easier](https://geoffblades.com/raise-your-fund/) became a top business for me. ## “Can you?” The firm you see on this page for [the system for Raise Your Fund Bigger, Faster, Easier](https://geoffblades.com/raise-your-fund/) I once got in strife for even mentioning their name got this started! They asked, “Geoff, can you help us raise our first private equity fund?” I said, “I have no clue,” which is what I said to all my first clients before we got started and then drove crushing results. They came to me at a hardest time in business and life. They had left their top firm to bet on themselves and now sitting in investor meetings hearing no, no, no, they didn’t know what to do. Because put yourself in their shoes. They are massive winners! Great guys. They crushed it in their career to the point they had the wealth and expertise to bet on themselves and build their own firm. But now they were humble enough to see they had decades of experience mastering investing but fundraising was new to them. Some 6 months later they closed  a near-record fund over $600 million. ## Burgers to vegans A manager who just read a deeper dive deck on [this method for Raise Your Fund Bigger, Faster, Easier](https://geoffblades.com/raise-your-fund/) emailed me this am laughing out loud about this. It’s just one frame I use to convey how hard raising your own fund can be when you lack the rigorous methods and expertise you have built for decades investing. Because top managers have top methods for idea generating and sourcing deals but few managers have applied this same type of rigor to how they source investors for starting and growing their firm. So they run around talking to people they can access “trying” to convince them to invest rather than like a top salesperson does establishing systematic methods for generating and qualifying leads. This alone transforms the game for many managers because you crack open the door to winning when you stop selling burgers to vegans.