# know, can, will, are, did, CRUSHED!

Source: https://geoffblades.com/know-can-will-are-did-crushed/
Published: 2026-04-11
Author: Geoff

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Not my first rodeo as they say.

First I lived by Rodeo Drive when I was in Beverly Hills.

Then rodeos in TX and Cody, Wyoming my parents and I saw on July 4th some years ago.

Just the rodeo here is one of you, me, all of us, and what it takes to achieve what you truly want.

It’s this dance we all go through on achieving your best that separates those who fail from those who crush!

## Crush!

It’s all I care about.

I’m so over even paying attention to whatever people talk about in the mainstream world.

Focus is your entire life. Nearly everything you ever think about will make your life worse. Some tiny amount of things make it better.

Know what these are. Focus on what you truly want. Power through these 6 crushing steps and you’ve already won.

Because you’re only winning when you keep crushing.

## 1. Know?

All the time people come to me because they are stuck not knowing.

Not knowing what you want? How you get it? If you can? Why it matters? Stuckness is everywhere in knowing.

In knowledge acquisition too. Like people listening to rambling podcasts and never doing. Like people who read books on changing habits but fail to change. Like going to retreats and coming home the same.

Knowing is knife defense without a knife. You must know. It’s step 2 in my system for doing what you want, [“Getting It” is knowing how](https://geoffblades.com/books/).

Just, knowing is never enough, is it? Can you do it?

## 2. Can?

Can you do it? It’s like I asked a new pro-bono client yesterday.

Can you do it? Yes. He can do it. He has the time. The will. Discipline. Know how.

Can he do it? We’ll see. How about you? As you think about a target you’re focused on in your career or business or life can you do it?

And how do you know? Meaning, how do you know the limits of what you can do? How many times have you done something you didn’t think you could and surprised yourself? Or someone else surprised you by doing something you didn’t think they could do?

Countless times I’ve seen top business leaders stuck here as they fail to believe. Many are limited by belief, others lack will.

## 3. Will?

80% of SEAL or Ranger or Delta or SAS of the world’s most hardcore humans will fail selection in the first hours and days.

Can they do it? Yes. Do they know how to do it? Of course, these are the best of the best, yet will they?

Will you? Even if you know you can achieve what you truly want and exactly how, will you?

Or will you not? Keep in mind the esoteric definition of “will” is imagination.

Are you imagining you will or are you not?

## 4. Are?

Boom!! 80% of new year’s resolutions were quit by February 15.

It makes tons of sense because it’s like [I wrote about here](https://geoffblades.com/new-years-resolutions-stupid-set-goals/) on where those goals failed to begin with.

They were never serious goals! Who would wait till some arbitrary day to start a serious goal? Did they know how? Of course, like who doesn’t know how to lose weight? Or wake up earlier or meditate or other little goals people set themselves?

But are they doing it? People ask, why not? No. Ask, how are you? Just one tiny next action you are taking when now?

Never matters what you know. As Buffett said if knowledge was all there is to the game the richest people would be libraries. Are you doing it?

## 5. Did?

Did you?

How well?

Like out of 10?

For how long?

How crushing!?

## 6. Crushed!

OK, so you’re doing it, how perfectly?

How perfectly did you perfect it? How many times over?

Are you delivering crushing performance as crushingly as you can over and over driving crushing results?

That’s the rodeo, many are driving up and down or round and round and you are crushing.

Feeling you’re crushing driving crushing results, looking back having CRUSHED!